Working for a new culture of Sustainability


By Marilena Lino de Almeida Lavorato


In 2007, when it was launched the Book BenchMais1, which had 85 cases of sustainability practices selected in the 05 editions of the Programme Benchmarking in Brazil and with the preface of Dr. Paulo Nogueira Neto, the first Secretary (with status of Minister) of the Environment of Brazil, we have seen the importance of sharing socio-environmental knowledge applied to accelerate the sustainable development and transform our common future.

In the words of Dr. Paulo Nogueira Neto, in the book and in person on the Day Benchmaking, to Share, to Grow, we understand that we had built more than a rich collection. We had also built a collaborative environment able to interfere and transform from the exchange of successful experiences to build critical mass in sustentabiliade.

The Program Benchmarking Brazil proved to be an initiative indispensable to accelerate the advancement of technical managers in important and strategic theme sustainability. And to enhance these benefits with the society it was necessary to create an Institute of Research, Management and Capacity building Environmental. Was born in 2008, the Institute MORE – More Attitude socio-Environmental Institute, a nonprofit institution with the mission to promote and foster the environmental consciousness by education and culture.

Since the beginning I worked for the Institute to be a centre of intelligence and ethics that should make the interconnections between technical, innovation and education. And, that all the knowledge gathered to be shared with the public interested and opinion shaper. The Culture of Sustainability will only be possible when we have enough critical mass to make this social transformation as desired and required.

In 2008, we had the first FIBoPS – International Exchange Pro-Sustainability, an event and plural aggregator that brought together representatives of the 03 sectors of the economy and various countries for the exchange of good socio-environmental practices and the first edition of the Magazine Benchmarking and Good Practice Guide-Environmental. In these 4 years that followed the Institute MORE with the voluntary collaboration of experts, researchers and managers, has established a calendar of actions that has already reached over 60 thousand people through its print and digital publications available on the internet and in events open and free. People from all over the country and from overseas had contact with the good sustainability practices. Speakers from 13 different countries were in FIBoPS to share their views and insights on current and relevant themes. Experts, Researchers, Leaders and Managers debated the trends and have presented ways and solutions to the challenges of environmental sustainability in Brazil and the world.

An intense calendar of activities has been carried out. Were 05 FIBoPS International, 01 FIBoPS Regional and 20 FIBoPS Technique, in addition to numerous seminars and workshops. In 2010 we held the first CIBoPS – International Congress on Good social and Environmental Practices and, in 2011, we launched the book BenchMais2 with a preface of the Minister of Environment, Izabella Teixeira, and the testimony of Lester Brown, author of the international that there are more than 20 years, writes about the green economy, in addition to writers renowned. We also had the Duty Benchmarking and monitoring specialist with more than 50 volunteers, most managers and environmental engineers. Often we promote workshops, seminars, technical meetings and roundtables, as well as making available a library with over 300 books in the area of social-environmental and a revistaria specialized with more than 200 titles.

Also we promoted a group of artists and artisans who work with the reuse of material in their works giving space in our event as well as support for management and logistics for exhibitions of art and EcolojaMAIS.

The Institute Further will continue in construction to follow the natural dynamics of life that changes all the time. But, your mission, yes, this will remain intact for many decades.

Of all that we have and all that we will still make, what motivates me is knowing that we are helping to build a new culture of sustainability able to build a green future, clean and fair. Reason enough for me and all those who share this ideal to continue to make the Institute MORE a convergence point of intelligence and ethics.


Marilena Lino de Almeida Lavorato

Environmentalist, Founder and President of the Sustainability Committee of the Institute MORE